tiktok just told us their algorithm secrets (and it's a point system??)

table of contents

• tiktok's playing favorites (and now we know the rules)
• rewatches = 5 points (the golden child)
• full watches = 4 points (attention span test)
• shares = 3 points (the viral fuel)
• comments = 2 points (the conversation starter)
• likes = 1 point (participation trophy)
• search value (the new seo nobody's talking about)
• saves (the secret sauce)
• how to automate tiktok seo (hyperugc hack)
• the 300-view jail is real

tiktok's playing favorites (and now we know the rules)

so tiktok accidentally showed their cards.

on july 2, 2025, someone leaked an internal chart showing EXACTLY how tiktok scores your videos.

it's not vibes. it's not random. it's math.

and if your views tanked recently? yeah, this is why.

here's the deal:

every new video gets tested on ~300 people. you need about 50 points to escape what creators are calling "300-view jail."

don't hit 50 points? your video dies.

hit 50 points? welcome to the fyp, baby. 🚀

lemme break down all 7 factors so you can stop guessing and start winning.

rewatches = 5 points (the golden child)

someone watches your video twice? that's 5 whole points.

tiktok LOVES this more than anything else. why? because rewatches = addiction. and addiction = ad revenue.

✅ what works:

• 5-15 second loops
• plot twists at the end
• "wait, what did i just miss?" moments
• seamless loops that restart naturally

❌ what doesn't:

• 3-minute life stories
• slow buildups
• anything that makes sense the first time

pro move: hide easter eggs in frame 2 that only make sense after watching the ending.

people will replay just to catch what they missed. boom. 10 points from one person.

full watches = 4 points (attention span test)

here's the brutal truth:

if people swipe away before your video ends, tiktok thinks your content sucks.

full watch = 4 points = tiktok trusts you with more eyeballs.

the first 3 seconds determine everything.

seriously. you have 3 seconds before their thumb starts moving toward the swipe.

✅ what saves you:

• "the ending will shock you" (if it actually does)
• visual hooks (something weird happening immediately)
• text that takes the whole video to read
• "wait for it..." (but it better be worth it)

❌ what kills you:

• long intros
• "hey guys!" openings
• asking people to follow before they've seen anything
• logos (nobody cares about your brand yet)

if less than 70% of people finish your video, it's too long or too boring. usually both.

shares = 3 points (the viral fuel)

shares hit different.

when someone shares your video, they're saying "this is so good, i'm willing to annoy my friends with it."

that's powerful. tiktok knows it. 3 points per share.

✅ shareable content:

• "omg sarah needs to see this"
• useful hacks that actually work
• relatable content ("this is literally us")
• anything that makes people feel smart for sharing

❌ not shareable:

• your morning routine
• another day in my life
• content that only makes sense with context
• anything that makes the sharer look bad

hack: literally tell people to share. "send this to someone who needs to hear it" works stupidly well.

comments = 2 points (the conversation starter)

comments = engagement = people caring enough to type.

2 points each. not huge, but they add up fast.

✅ comment magnets:

• controversial takes (that won't get you banned)
• "what would you do?"
• intentional mistakes ("wait, that's not right...")
• "comment your [anything]"

❌ comment killers:

• perfect content (nothing to add)
• complicated topics (too much effort)
• anything that ends the conversation
• being too agreeable

secret: reply to early comments. it doubles your comment count and shows tiktok people are having actual conversations.

likes = 1 point (participation trophy)

likes are the penny stocks of tiktok engagement.

1 point each. better than nothing, but you need THOUSANDS to matter.

here's the thing: everyone hits like. it means almost nothing to the algorithm.

but you still need them because:

• high like ratios (likes per view) signal quality
• they're gateway engagement (like → comment → share)
• they're free and easy

just don't make "getting likes" your strategy. that's like trying to get rich collecting pennies.

search value (the new seo nobody's talking about)

holy shit this is huge.

tiktok is becoming google for gen z. they know it. now they're rewarding it.

"search value" = can people find your video by searching?

tiktok now reads:

• your caption
• text on screen
• spoken words
• hashtags (duh)

✅ high search value:

• keywords in first 5 words of caption
• speaking the keywords out loud
• text overlay with searchable phrases
• captions that answer questions

❌ zero search value:

• random emoji captions
• "iykyk"
• inside jokes
• trending sounds with no context

example: instead of "😂😂😂" caption, try "why the tiktok algorithm changed in july 2025"

boom. searchable.

saves (the secret sauce)

saves aren't in the point chart but creators swear they're weighted heavy.

think about it: saving = "this is so good i need it forever"

that's the ultimate compliment to content.

✅ save magnets:

• tutorials
• recipes
• life hacks
• reference guides
• anything with steps

❌ save repellent:

• reactions
• rants
• time-sensitive content
• anything you'd only watch once

pro tip: "save this for later" in your video. people actually do it.

how to automate tiktok seo (hyperugc hack)

ok so search optimization is powerful but annoying. here's how to automate it:

1. use ai for script writing

• input your keywords
• hyperugc writes scripts with keywords naturally included
• no awkward keyword stuffing

2. auto-generate searchable captions

• analyzes your script
• pulls out search terms
• writes captions that front-load keywords

3. multi-platform optimization

• different caption for tiktok vs reels vs shorts
• each optimized for that platform's search
• one video, multiple keyword strategies

basically: you make the video, ai handles the seo.

way easier than manually optimizing every single post.

the 300-view jail is real

here's what nobody's saying out loud:

tiktok tests every video on ~300 people.

those 300 people determine if your video lives or dies.

you need ~50 points from those 300 views to break out.

the math:

• 10 rewatches = 50 points ✅
• 17 shares = 51 points ✅
• 50 likes = 50 points ✅
• mix and match = probably breaking out

if you're stuck at 300-400 views, you're not hitting 50 points.

it's not the algorithm hating you. it's math.

fix your content to hit those point thresholds and watch your views explode.

focus on points, not feelings

look, tiktok just showed us the game rules.

you can either:

1. complain about it
2. use it to win

the algorithm isn't mysterious anymore. it's a point system.

• rewatches (5) > shares (3) > comments (2) > likes (1)
• search optimization is no longer optional
• 50 points = escape velocity

now stop reading and go make something worth rewatching.

p.s. - if you're manually writing seo captions for every platform, you're wasting hours. hyperugc does it in seconds. just saying.

p.p.s. - that "300-view jail"? it's not personal. your content just needs more points. fix the content, not your feelings about it.